You've built an incredible membership experience, but now you feel stuck translating that magic into sustainable growth. You're not alone.

After partnering with 30+ membership-driven brands, I've seen how challenging it can be to balance authentic community building with scalable acquisition strategies. The good news? It's possible to grow without compromising your vision.

As a former CMO at Xponential Fitness (STRIDE) and Director of Brand Strategy at The Barre Code (now barre3), Founder Dana Farber understands the unique complexities of membership economics, the delicate balance of retention and acquisition, and most importantly - how to preserve your brand's soul while scaling.

Since founding Moonstone Marketing in 2021, we've helped lifestyle & wellness brands:

🪩 Increase member lifetime value by 40%+ through strategic full-funnel optimization

🪩 Reduce CAC by 35% while maintaining quality of acquisition

🪩 Scale monthly recurring revenue from $50K to $250K+ in under 12 months

🪩 Build authentic communities that drove 45% of new members through referrals

Whether you're ready to scale your founding success or need to optimize your current growth engine, Dana brings both high-level strategy and hands-on execution. Together, we'll create a tailored roadmap that aligns with your vision, resources, and growth goals.

Let's transform your member experience into a sustainable growth loop that attracts and retains your ideal customers.🌙

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